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Link Ventures
Investing across the US in tech and D2C internet companies. Based in Kendall Square, Cambridge with @CogoLabs.

Link Investment Memos

Meet Team Breeze

Breeze appeared on our radar thanks to Link’s proprietary web traffic algorithms and was soon reaffirmed via an introduction by trusted advisor, Jeff Smedsrud, co-Founder and head of healthcare products at

  1. The Category Leader in a Small Trojan Horse Go-to-Market.

What initially stood out to us about Breeze was its strong SEO and affiliate strategies. As seen in the traffic distribution chart below, Breeze is ranked at the top of Google searches for “Long-Term Disability Insurance”, despite many large, multi-billion incumbent carriers.

One of the questions that we often ask ourselves is, what makes a startup feel like a startup? Specifically, what makes a Link startup feel like a Link startup?

This question was a central element of a recent Link gathering of team members and associates.

Overall, we think we’ve done a reasonable job of keeping people and teams connected during COVID, but now that post-COVID feels like a mix of “before” and “during”, and we don’t really know what “after” looks like — how do we proceed? We’ve always placed a high value on being together physically. Our teams are…

When our friends at Redesign Health shared their new venture plans to roll up health-and-wellness native eCommerce brands, we couldn’t wait to speak to their CEO.

Redesign Health was fortunate to find Yadin Shemmer to build and steer the ship for its prized new venture. Yadin has built and run consumer health businesses for 15 years. Prior to Intrinsic, he ran and sold Mango Health and before that served as President of Everyday Health’s consumer business.

Based in New York City, Creatively is a professional network for creatives. Think of it as “LinkedIn for the creative world.”

LinkedIn and other job platforms are not built for creatives. They don’t showcase portfolios, an essential element for promoting creatives’ professional experience and connecting them to the right job opportunities.

Businesses are also looking to recruit creatives directly, but often lack the network and resources to find qualified, diverse talent.

Creatively changes all of that.

The company launched in the midst of the pandemic, on May 5, 2020. Its growth in less than a year has been very impressive…

During a year when everything we thought we knew about workplaces changed, we’re extremely proud to share that Cogo Labs has been awarded “Best Place to Work” honors by Built in Boston.

In any year, at any time, it’s a thrill to win a “Best Place to Work’’ award. Coming after one of the most challenging years in modern history, it feels like a particular cause for celebration. A vibrant culture is something we pride ourselves on, and we put a lot of effort into supporting desirable workplaces for the talented teams in the Link ecosystem.

This is the mission…

Seth Birnbaum, EverQuote Co-founder and CEO

Those who are familiar with Link Ventures and Cogo Labs know that we strive to foster a people-focused culture. Yes, we depend on our data assets, but their potential can only be fully realized through the minds and hands of inspired — and inspiring — entrepreneurs. Our focus on teams sparks a camaraderie that makes many team members as tight as some families.

We find ourselves reeling from the loss of one of our own. Seth Birnbaum, CEO and co-founder of EverQuote, passed away unexpectedly on Saturday.

From his company’s statement: “Seth was a genuine, dynamic leader whose remarkable passion…

Autumn in our beloved Boston.

This year’s business challenges have certainly changed the way the world thinks about processes. What was “par for the course” in January of 2020 may never again be viewed as our “normal” (new or otherwise); and what we considered as “thinking outside of the box” back in March is now table stakes. Yet as we all approach the time of year when much of the world celebrates a holiday centered around giving thanks, the members of our Link Ventures team realize that we have ample stores of gratitude worth sharing in these final weeks of 2020.

  • We’re grateful for the…

That was one of the questions posed by Dr. Alex Wissner-Gross at our annual Friends of Link Ventures event last month. He spoke about getting to the point of artificial general intelligence — AI that is so advanced that language models can teach us new language models. We’re very close to that point, according to Dr. Wissner-Gross, because of the availability of large data sets.

Live Q&A between Dr. Wissner-Gross and Link Managing Partner Dave Blundin

What will AI that advanced look like on a practical level? It means, for example, that an AI copywriter would cost approximately 2,500–25,000 percent less than a human writer on a per-word basis. …

For the past several years, we have hosted an offsite with portfolio company CEOs and a select group of investors and influencers. It’s a highlight of the business year for us, and one of the ways we use to mark both the passage of time and our own success toward our goals.

In this year of WFH, we didn’t get to meet in our usual home in Vermont. …

Link Ventures is pleased to announce its newest investment, modern estate planning startup Trust & Will. We are leading the round with participation from existing investors including Revolution’s Rise of the Rest Seed Fund, WTI, Halogen Ventures, Luma Launch, and Techstars Ventures.

We are thrilled to have Trust & Will join our portfolio of rapidly growing digital technology companies who can benefit from our unique and large consumer big data assets.

Trust & Will is a pioneer in this market, having completed the first electronic will (e-will) in the U.S. earlier this year.

Historically, the cost of estate planning has…

Link Ventures

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