Link Ventures Invests in Trust & Will to Make Wills and Trusts Affordable

Venture firm bringing big data to help startups scale

Link Ventures
2 min readDec 17, 2019

Link Ventures is pleased to announce its newest investment, modern estate planning startup Trust & Will. We are leading the round with participation from existing investors including Revolution’s Rise of the Rest Seed Fund, WTI, Halogen Ventures, Luma Launch, and Techstars Ventures.

We are thrilled to have Trust & Will join our portfolio of rapidly growing digital technology companies who can benefit from our unique and large consumer big data assets.

Trust & Will is a pioneer in this market, having completed the first electronic will (e-will) in the U.S. earlier this year.

Historically, the cost of estate planning has been out of reach for all but the very affluent. ($2500+). With Trust & Will, estate planning is now within reach of millions of consumers at a price point that the everyday family can afford.

Trust & Will is an exceptional example of how digital technology companies are disrupting traditional financial and legal services through an online platform, along with high touch customer support.

The new funding will help Trust & Will aggressively expand its sales and marketing efforts as well as broaden and accelerate their product development. There is so much potential for Trust & Will to succeed with their innovative products, deep care for their members, along with endless potential for channel partnerships. Link Ventures is excited to help their entire team navigate through this opportunity to become the category leader for modern estate planning.

We’re incredibly excited to back the Trust & Will team!



Link Ventures

Early-stage VC firm investing in companies with proven potential to solve the needs of corporations and consumers through the power of data science, ML and AI.